MAGAZINE

HappyCulture

ARTYCULTURE – 11.12.2017

ARTY’CLE 1
POP ART: ICONS THAT MATTER

MAGAZINE
HappyCulture

ARTYCULTURE – 11.12.2017

ARTY’CLE 1
POP ART: ICONS THAT MATTER

Arty in its heart and in its soul, arts and creativity have been crafting the identity of the brand for more than 40 years !

Paintings, street art, poetry, literature, or music, are among the many collaborations that have been feeding our brand. Indeed, Jean Michel Basquiat, Keith Harring, Robert Malaval, Katy Perry or Vanessa Paradis are among the influences which have contributed to the success of House Castelbajac Paris worldwide!

In an attempt to democratize and spread art, we share with you these artworks and these artists we enjoy. Through our curious and optimistic eye, we invite you to discover and share artistic news!

POP ART – ICONS THAT MATTER
Until January 21st 2018 at Musée Maillol Paris

Castelbajac Paris’ playful and colorful creations are inspired by Pop Culture and Pop Art codes. For our first article, we went to the Maillol Museum, 61 rue de Grenelle in Paris, to the POP ART – ICONS THAT MATTER exhibition.

Until Janurary 21st, The Maillol Museum hosts Pop Art collections from the Whitney Museum of American Art of New York. Artworks from Andy Warhol, Roy Lichtenstein, Jasper Johns and many other figureheads of the movement are showed for the first time in France, for our greatest pleasure!

We find in it what makes the originality, the fantasy and the taste for the gigantic of American artists through famous portraits of Marilyn Monroe by Andy Warhol, the big “Junk Food” installation by Claes Oldenburg and the references to the 60’s-80’s America seen by thirty other artists.

In this exhibition, the frontier between art, advertising, comic books and even fashion blurs to criticize and pay tribute to the American Way of Life.

The Pop Art Movement

Pop Art emerged in the beginning of the 1960’s in the USA, in a context of expansion of the consumption society and development of mass culture.

Artists from this movement refer to symbols and icons of everyday life from this era, consumption products, artists and highly publicized characters…

Generally using bright colors and intense tons, a whole imagery is reinvented with humor and a critical eye. Artworks borrow influences from comic books and advertising at the same time, or other visual supports that differ from a traditional canvas.

Inspired and inspiring, Castelbajac Paris took part in the movement by offering culture-oriented and pop creations, such as the “Teddy Bears” coat!

Celebrate the American Dream in all its optimism and extravaganza at the Maillol Museum until January 21st!

POP ART – ICONS THAT MATTER
Until January 21st 2018
Musée Maillol
61 rue de Grenelle 75007 Paris
Open every day from 10.30am to 6.30pm